Analytics

Prove the value of social with analytics everyone understands

The Astaan newsroom team reviewing results together

You vs competitors

You

Universal TV

SNTV

Understand what works across every account and brand

See reach, views, engagement and audience growth for every network in one place, with insights written in simple words — in Somali or English.

Total reach

50.6M

+2.2%

Engagement

7.5%

+0.4 pts

New followers

+112.6K

+4.5%

Views

64.1M

+6.8%

Reach by network

All your accounts in one overview

Compare Facebook, YouTube, TikTok and Instagram side by side, or filter to a single brand, with changes against the previous period.

Top posts

Reach
1Banaadir league highlights1.24M
2Heesta Muna Kaalay880K
3Dariska — episode 12612K
4Receiver family offer398K
5A Night to Regret164K

Rank your posts from best to worst

Sort every post by reach, engagement, views or shares to see exactly which content to make more of.

Sumad — Weekly report

Week 43 · 17–23 Oct 2026

Reach

1.9M

Engagement

6.1%

New followers

+4.2K

Sent to 3 recipientsEvery Monday, 08:00

Reports that send themselves

Schedule weekly or monthly PDF reports with your brand's logo, and share them with clients through the client portal.

Competitor benchmark · Facebook

Astaan TV1.24M +4.5%
Universal TV1.02M +2.1%
SNTV640K +1.4%
Goobjoog455K +3.0%

Know where you stand

Track public competitor pages and benchmark your growth and engagement against them every month.

See how your team can report on every brand in minutes.

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Make better decisions with these analytics features

Followers

3.4M +4.5%

Audience growth

Follower growth over time for every account, with the posts that drove it.

See more details
PDF

PDF reports

Branded weekly and monthly reports, emailed automatically to your clients.

See more details

You vs competitors

You

Universal TV

SNTV

Competitor tracking

Benchmark followers, growth and engagement against public pages.

See more details

AI insights

Plain-language findings like “your football videos at 8 PM perform best”.

Platform reports

A dedicated analytics page for each network with its own metrics.

Campaign results

Organic and paid results in one campaign view, linked to your ERP budget.

Period comparison

Compare any two periods or two campaigns side by side.

Table view

Every chart has a table view for accessibility and quick copying.

Client portal

Clients see their reports and approve content without accessing your accounts.

Streamline your flow of work with integrations & trusted partners

Astaan Social maintains direct connections with every network, payment provider and business system, so your workflow keeps up with changes in the social landscape.

See all integrations
  • EVC Plus
  • Sahal
  • eDahab
  • Somtel

38%

more comments

Sumad found that captions written in Somali get 38% more comments than English captions on Facebook and TikTok.

“The weekly report used to take a whole day of screenshots. Now it lands in the client's inbox every Monday morning.”
Account teamReportingAstaan Media

Measure your social results

  1. 1Start your trial
  2. 2Connect your accounts
  3. 3All your accounts in one overview
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Total reach

3.9M

+12.4%

Engagement

5.8%

+0.9 pts

New followers

41.2K

+8.1%

Posts

126

+18

Reach, last 12 weeks

Your football videos at 8 PM perform best — 2.4× the reach of noon posts.